Luxury bed and mattress manufacturer Vispring has announced a comprehensive brand refresh alongside the opening of its first Milan showroom.

This dual announcement represents the most significant transformation in the company’s 124-year history, reinforcing Vispring’s commitment to expanding its international presence while honouring its storied past.

Situated in the city’s exclusive design district at Via Visconti di Modrone 8, the new space represents a landmark moment for the renowned British brand with its first standalone store in the heart of the design capital of Italy.

Scheduled to open in April with an official launch alongside Milan Design Week, the showroom invites discerning clients to immerse themselves in an unparalleled world of bespoke sleeping excellence. Each meticulously crafted bed and mattress embodies Vispring’s century-old commitment to unrivalled comfort, precision engineering, and luxurious design.

“Milan represents the perfect canvas for our bespoke sleeping solutions,” said Martin Gill, Managing Director of Vispring. “The showroom signals Vispring’s commitment to expanding its international presence and connecting with sophisticated global consumers who demand the highest standards of sleep comfort.”

The Vispring Milan showroom presents its premium range across two floors, featuring new collections including the Diamond Majesty Topper with nine layers of natural fibres and the British wool Luxury Wool Duvet Range that prevents cold spots. At Salone del Mobile, the brand unveils its Wool Collection with 25 new textiles spanning silken Satin to textured Wool Bouclé in natural hues.

As for its refresh, this represents the most significant evolution in the company’s 124-year history, encompassing a refined visual identity, expanded product offerings, and enhanced retail experiences that speak to today’s discerning luxury consumers while maintaining Vispring’s uncompromising standards of craftsmanship.

Key elements of the refresh, launching at Salone del Mobile, include:

• A refined visual identity with new imagery, brand tagline, brand pillars and messaging that will be rolled out in across all communication, social media, print and digital advertising and brochure.
• Digital integration – New global, customer first website, educating our consumers in the Vispring legacy, craftsmanship and journey to purchase with spotlights on our global flagship stores.
• Enhanced retail experiences and a refreshed point of sale offering.   An evolution of Vispring’s current point of sale design, new store style guides and concepts will be showcased at Salone del Mobile and the new Milan flagship store.  These will be rolled out across 2025 in all new store designs including upcoming flagship stores launching in New York, Dallas, Washington DC and Denver. 
• Enhanced sustainability focus – A continued dedication to sustainable practices in our manufacturing process and use of the finest natural materials. 

“At Vispring, we believe a bed is more than just a place to sleep, it’s the heart of your home. This refresh is a celebration of Vispring’s legacy as a leading luxury bed brand and to meet the expectations of modern luxury consumers who seek both heritage and innovation,” said Clare Schifano, Global Marketing Director at Vispring. “At its core, Vispring is more than a brand, it’s a community bound by an unwavering commitment to excellence, care, and craftsmanship. Our English heritage reflects London’s refinement while remaining deeply connected to our Plymouth workshop. This is a legacy built on passion and dedication, passed down through generations.”

Celebrating an unwavering commitment to the world’s finest natural materials, Vispring proudly unveils its new Wool Collection of fabrics at Salone del Mobile. This global launch presents 25 new textiles that showcase premium wools in a sophisticated spectrum of natural and warm hues. From the silken touch of immaculate Satin to the irresistible texture of plush Wool Bouclé, this curated collection offers discerning clients a range from refined plain finishes to subtle patterns, distinguished Tweeds, and timeless Herringbone designs.

“In today’s world, true luxury must also be responsible,” notes Claire Schifano, Global Marketing Director at Vispring. “Our customers can sleep soundly knowing these products are not only exceptionally comfortable but also aligned with their values regarding environmental stewardship and ethical production.”

The Milan showroom opening is part of Vispring’s broader global expansion strategy. The company has recently launched new flagship stores in Melbourne, Singapore and multiple Chinese cities including Ghangzhou, Ningbo, and Fuzhou. New key partnerships have been identified in Europe and the Middle East, with significant expansion planned in the US, where five new flagship stores are slated to launch in 2025 in Orange County, NYC, Dallas, Denver, and Washington DC.