Ebrahim Patel, Director at Vogue Beds, explains why its new Climate Collection is a game-changer for the business as it enters its next phase of growth.
Bed and mattress manufacturer Vogue Beds has been constantly innovating its products with the last few years no exception. Developing its range of sustainably-focused products, the recent NBF Bed Show and Autumn Furniture Show, in September and October respectively, were the launch pads for Vogue’s new Climate Collection, which has already created huge interest and orders with retail partners.
Post-show, Vogue detailed just why its Climate Collection has been an evolution of product development and how the range will build on its next phase of growth. “We’ve had such a great response to our Climate mattress, an eco range mattress collection,” Ebrahim said. “Since the two shows, we’re now seeing orders come through, which is fantastic, and we are hoping to build on this, offering our customers a true sustainable option.”
The Climate Collection features three pocket counts, 1000 Pocket, 1500 Pocket & 2000 Pocket, with all the Pocket springs approved and certified by the Vegan Society ensuring no animal content is used in the manufacturing process. In fact, that’s where the collection originally started some two years ago.
“Our journey for the new Climate mattress collection started with the development of the Vegan mattress back in 2022, when we were the first NBF manufacturer to make a Vegan Society certified mattress,” Ebrahim explained.
“Over the last two years learning, understanding the market with customer and retail research, we have progressed this mattress to the next level. This moves us beyond just ‘Vegan Friendly’, offering the retailer and consumer the very best of sustainable, recyclable and comfortable mattress choices.”
The three mattresses offer a different comfort/tension level – Meadow 1000 offers a Medium Soft feel; Floral 1500 offers a Medium Firm Feel and the Forest 2000 offers a Firm feel.
The Climate Collection is designed to be entirely recyclable too, contributing significantly to the reduction of mattresses that end up in landfills. Furthermore, a standard double mattress from the collection is crafted using around 350 recycled plastic bottles, playing a key role in preventing bottles from polluting oceans each year.
“The Climate Mattress collection features 100% viscose fabric which is a plant base cover, which allows it to breathe, the fabric is unique in its construction and easy to recyclable,” Ebrahim said.
“The fillings also consist of recycled plastic, from the spring insulated pad to the specialist fibre fillings offering support and comfort. All the fillings are made from recycled plastics, which brings it in line with circular economy, where materials never become waste and are regenerated.”
In keeping with its environmental efforts, for every mattress Vogue sells, it plants a tree with its partners at more trees. “You will get a full certificate as evidence that your purchase has helped offset the carbon of the delivery and supply chain,” Ebrahim added.
“Sustainability is more important than ever in the modern world, making our Climate mattresses the conscious choice for consumers.
“Our new collection offers a diverse range of options tailored to meet different tastes, whilst still upholding sustainability. After all, the key ingredient to a mattress has to be the quality of sleep it offers and we’ve been perfecting this with our high-quality products for decades.
“We realised over the last few years that although the Vegan story was powerful, the end user/consumer message required a better explanation of the benefits of these mattresses. Our Climate Mattress collection provides this message and we’re really excited about our next stage of innovation and growth.”
Vogue Beds will be exhibiting at the January Furniture Show next month on Stand: 5-C40 where the Climate Collection will be on display.
