Online home furnishings retailer Furniture And Choice has announced the launch of its debut TV ad campaign, ‘Keep on Living’.

In partnership with a creative agency McCann Manchester, the campaign launched on 31 October 2023 and aims to tackle the fears of online furniture shopping vs free 3-5 days delivery and free returns offered by the business.

The campaign is directed by Richard Hunter and produced by Craft / Dark Energy Productions on location in London.

Paul Tinsley, Chief Marketing Officer of Furniture And Choice, said: “Keep on Living is because home is where life happens. Shopping for furniture online should be without fear, you can purchase one of our looks with ease and confidence and nothing should get in the way of that. With Richard Hunter’s award winning direction, our ad aims to tackle this feeling in a light-hearted and comedic way.”

Dan Noller, Executive Creative Director at McCann Manchester, added: “Buying something you relax on shouldn’t be a stress — that’s something we’ve kept front of mind throughout the process we’ve been through with Furniture And Choice. So, we’re super excited to get ‘Keep on Living’ out there and put the brand on the map with a spot designed to reflect their incredible ease of service and great value products.”

Tom Obbard, Managing Director of Furniture And Choice, commented: “As an online furniture company, we’re very excited to launch this tv advert as it marks a new phase in our growth as a brand. We wanted this campaign to show how stress-free it is to order furniture on our site. Coming up to Black Friday, buying furniture can come with too many fears and unknowns. We want to take all of those away from you with fast, free delivery and easy, free returns and great customer service.”