Global online furniture retailer Wayfair has announced a new collaboration with Shawn Johnson East.
The former Olympic gold medallist and World all-around champion appears in a new instalment of “House to Home”, a series of videos by Wayfair profiling different families’ journeys to transform their homes into a personal reflection of themselves.
The mum of three, who also appeared in Wayfair’s recent “Welcome to the Wayborhood” brand campaign, opens the doors to her Nashville home to show how she transformed her living space with welcoming and family-friendly interiors from Wayfair and shares some of her favourite product picks with Wayfair customers.
“Shawn was the perfect person to partner with for this series,” said Wayfair Brand Creative Director Kyle Wright. “Not only is she an inspiring, world-renowned athlete, but she’s a super mom of three, who, like many of our customers, is in the early stages of building her family home.
“We’re honoured that she let us peel back the curtain and share how her family’s personality shines through in her decor and through this new product collaboration with Wayfair.”
Johnson East’s unique style is brought to life by layering soft silhouettes, textured upholstery, and pattern play textiles to an otherwise neutral, yet contemporary interior. Consumers that find inspiration in her home can achieve this refresh using pieces from the Wayfair x Shawn Johnson East collaboration.
This collaboration, captured by photographer and director Todd Selby, has launched across Wayfair’s digital and social properties, as well as the seasonal print catalogue.