Global online furniture retailer Wayfair has reported a growth in second quarter sales.

According to its latest trading update for Q2 ended 30 June 2025, total sales rose 5% to $3.3bn. Total sales excluding the impact of its exit from the German market grew 6% year over year.

US net revenue increased 5.3% to $2.9bn, while International sales rose 3.1% to $399m. Net income was $15m, an improvement from its loss of $42m.

Active customers totalled 21 million, a decrease of 4.5%, while average order value was $328 in the second quarter of 2025, compared to $313 in the second quarter of 2024.

As for the half year period, total sales were up to $6bn from $5.8bn, with net losses at $98m, narrowing from a loss of $290m.

Niraj Shah, CEO, co-founder and co-chairman, Wayfair, said: “The second quarter was a resounding success, defined by accelerating sales and share gain, in tandem with expanding profitability. As we have discussed over the last few years, we can and will grow profitably, while taking significant share in the market.

“Year-over-year revenue growth of 6% – excluding the impact of Germany – marks the highest growth rate we have seen since early 2021. Our over 6% Adjusted EBITDA margin demonstrates the significant leverage in our model, and as previewed in our investor day two years ago, is just the beginning of what we believe we can achieve over time.

“Every dollar we spend solves for the best outcome across our customers, suppliers, and Wayfair. Two decades of this approach has taught us that building great things takes time, but when done with thought, care and prudence, can have a payoff well worth the wait.

“You’re seeing some of that this quarter – with years of work we’ve done leading to some of the best growth and profitability flow through our business has seen since the pandemic. We couldn’t be more excited for what lies ahead in 2025 and beyond.”