Kevin Slade, Director of Growth at DUXIANA, talks about their new collaboration with Bang & Olufsen.
Swedish bed and furniture manufacturer DUXIANA recently revealed the launch of the Sustainable Comfort collection at 3DoD in Copenhagen, which proved to be a big success. Sustainable Comfort is their fully re-engineered most advanced customisable and replaceable component bed, that continues to provide the unique DUX spring system, delivering unrivalled comfort and longevity. It’s been a busy few months for DUX with product launches and partnerships, which brings the brand onto their next big announcement.
Officially turning up the volume to shout about their next collaboration, DUXIANA has joined forces with Danish premium audio and vision producer Bang & Olufsen (B&O) in a move where sleep and sound meet, bringing together an “unparalleled sleeping and entertainment experience”.
The collaboration brings together two Nordic iconic brands steeped in history. Founded in 1925 by Peter Bang and Svend Olufsen in Struer, Denmark, B&O initially focused on manufacturing radio sets before pioneering innovations in audio technology. Over the years, the brand has expanded its product range to include televisions, speakers, headphones, and home automation systems, becoming a leading name in the luxury audio market.
As for DUX, which was founded in 1926 by Swedish entrepreneur Efraim Ljung, the brand has continued to revolutionise the sleep industry, starting with the introduction of the world’s first spring mattress back in 1928. Renowned for its commitment to craftsmanship, quality, and ergonomic design, DUX has continuously innovated its mattress designs to optimise sleep quality, catering to customers who prioritise restorative and rejuvenating sleep experiences.
Described as a “no brainer” by Kevin Slade, Director of Growth & Development at DUXIANA, the partnership sees many points of “synergy” between both brands. “We are both 98 years old and seen as high-end premium/luxury brands and products, while also both predominately manufacture all aspects, or at least key the elements, of our products in house to having an almost identical customer demographic.”
As part of the collaboration, DUXIANA and B&O has launched a statement headboard constructed in solid wood and upholstery, with premium features including B&O sound. It is further complemented by composite stone side tables, positioned behind a super king bed. The product is exclusively available through the DUXIANA retail channel and features three wood finishes, including oak or walnut, with a number of further customisable elements.
“Central to the audio technology are the Beosound Level speakers of exceptional sound quality and versatility,” Kevin said. “These speakers feature a two-way setup with four drivers, including the most powerful woofer found in any portable speaker, delivering an immersive audio experience.”
Both brands are committed to sustainability, with Bang & Olufsen having been awarded the Cradle to Cradle certification for the Beosound Level speaker in September 2021. This framework, standard, and certification, signifies a dedication to sustainable design and future-proofed technology in a world where the average lifespan of products is decreasing and waste generation is increasing.
Furthermore, the headboard is equipped with built-in Wi-Fi and Bluetooth connectivity, as well as enduring battery life and wireless charging capabilities, which is on the side tables. Integrating state-of-the-art home automation technology, this unified system is poised to redefine the home entertainment experience. Kevin explained: “From the adaptive RoomSense technology, which tailors playback to suit the environment, to the effortless streaming capabilities via Airplay or Chromecast, the potential for personalisation and expansion is almost limitless.
“We are incredibly excited about this groundbreaking collaboration with Bang & Olufsen. By combining our expertise in sleep performance with their supremacy in audio technology, we’re not just creating products—we’re crafting experiences.”
Commenting on the collaboration, Tiina Karjalainen Kiersch, Head of Design at Bang & Olufsen, added: “We’re pleased to be joining forces with DUXIANA in bringing Bang & Olufsen’s excellence in sound, design and craftsmanship to the bedroom. With our equally rich heritage in design innovation, and dedication to longevity and circularity, this collaboration is an example of great brand synergies, beautifully integrating technology into the sleeping realm.”
