Gowsh Shan, National Sales Manager at global mattress protection specialist Protect-A-Bed, talks about what’s on show at this month’s NBF Bed Show.
This September, Protect-A-Bed will be showing at the NBF Bed Show in the Telford International Centre. Situated on Stand D28, Protect-A-Bed will be aiming to reinforce its message of why their Platinum Club rewards programme has been very positive and why retailers need to be involved.
“The Platinum Club has been designed to build, recognise and reward success with unique promotional and discount opportunities, sponsored incentives, tailored POS solutions as well as membership rewards,” said Gowsh.
“The Platinum Club has been extremely successful since its creation. We continuously build frameworks that are simple for retailers to implement in order to achieve extremely high sales within the category. We create energy and excitement in a category often overlooked and our ability to turn this into sales growth is phenomenal.”
The Platinum Club is an exclusive bespoke reward system that offers Protect-A-Bed customers an extra level of support, which is geared to help retailers deliver results. Alongside this, Protect-A-Bed offers a powerful philosophy with regards to customer satisfaction, training and hygiene.
Gowsh continued: “The Platinum Club is only one element of what we do. There are some significant differences between Protect-A-Bed and other inferior mattress protectors. For example, every Protect-A-Bed protector also includes a 10-15 year product guarantee and when bought with a mattress, a 10-15 year anti-stain guarantee.
“Protect-A-Bed will have the mattress professionally cleaned to the customer’s satisfaction or buy the customer a new one if it fails and the mattress was bought with the protector. This promise is significantly powerful and is at the core of our philosophy.
“It’s in both the store’s and the customer’s interest to purchase Protect-A-Bed mattress protectors. Our specialty is driving in-store performance, so linked mattress and mattress protector sales are extremely high. The customer benefits from a healthy and hygienic sleep zone while the store benefits from increased sales revenue. Every customer who walks through the door, if buying a mattress, needs to buy a mattress protector. It’s in their interest to do so for many reasons.”
As highlighted, hygiene is one of those important reasons. Did you know that the average person sweats up to a pint of fluid a night? With mattress fillings being highly absorbent, a mattress, if unprotected, will absorb “hundreds of pints of sweat” in its first year of use alone. “All of our mattress protectors use a Miracle Membrane, which is waterproof yet breathable and allows body heat to easily pass through, whilst preventing any sweat to enter the mattress,” Gowsh revealed. “The protectors are machine washable, meaning you can keep your sleep zone healthy and hygienic.”
Another key benefit of Protect-A-Bed’s offer is its ability to upskill a team and increase sales revenue by maximising every sales opportunity. In fact, the focus has never been more important on each customer who walks through the shop door, with every sale vital. “With lower footfall in stores, increasing the average order value has never been so important,” says Gowsh. “We have continuously demonstrated in our well-documented achievements in helping retail partners significantly grow sales and we’re keen to reinforce this message at the Bed Show.
“We’re extremely excited to be returning once again this year. As a business we are constantly looking to help drive sales for all of our retail partners and The Bed Show allows a perfect opportunity to discuss how we can significantly grow sales in their Bed’s department. Product innovation is one small element of how we unlock greater sales for our partners.
“The Therapeutics ranges featuring Copper, Graphene and Charcoal mattress protectors have already been a great success. Supporting our innovative mattress protectors is our specialist sales training, which is vital to unlock the sales potential. Our Protect-A-Bed team are incredibly adaptive to support this in any retail environment driving attachment rates to over 70%.
“We can manage every step of the process for you and build a reward scheme through our Protect-A-Bed Platinum Club. Visit our stand at the Bed Show to see our advanced therapeutics range, TV display bays and find out how we can significantly grow sales for your store.”
Protect-A-Bed will be situated at Stand D28.
