Online homeware retailer Inside Story has announced the opening of its first ever physical store at Bluewater Shopping Centre in Kent.

The 1,827sqft store officially opened on 6 December and is located on the Lower Guildhall, next to HUGO.

The store showcases a variety of products from cushions and candles to linens and decorative accessories, as well as other furnishings.

“We are so excited to announce the opening of our flagship store in Bluewater Shopping Centre,” the company said. “We are Inside Story and this is our first collection of hand-crafted, contemporary, and stylish homeware and gifting. Come with us and let us take you to a place. A place filled with colour, joy and creativity.”