Nick Forth, Director at Reinforced Beds, talks about the launch of its wholesale operation using the January Furniture Show as the perfect platform.
Supplier of beds, mattresses and furniture for heavy duty use, as well as contract environments, online retailer Reinforced Beds has officially announced the launch of its wholesale division, making its exclusive product offering available to retailers for the very first time.
To coincide with the launch, Reinforced Beds is debuting as an exhibitor at this month’s January Furniture Show (JFS), where the brand hopes to kick off 2025 in style. “We are using JFS as our launch into wholesale, finally making our, currently exclusive product range, available for retailers,” Nick said. “Networking and brand exposure are our primary goals. Initial sign ups to our trade accounts and sales would be brilliant too.”
On show, Reinforced Beds will display its unique range of beds, bunk beds and accessories including its underbed drawers, both metal and wooden, as well as its trundle. “We want to showcase that we offer retailers longer structural guarantees with tried and tested products, built to last,” Nick continued. “We believe our products are very much seen to be believed. We pride ourselves on our very competitive pricing while providing products that have enhanced strength and durability.
“As this is our first event, we want potential customers to be hands on and see our beds in person, highlighting the reinforcement on show. Our Pentney bunk bed is a virtually indestructible bunk manufactured with 2mm thick steel and a welded steel mesh base. It’s most certainly a show-stopper!”
It’s been busy past 12-months for the business with a focus on investing in stock as well as expanding its storage space and its team. “We have been investing greatly in stock and we carry £1m+ worth of stock at all times in preparation for our launch into wholesale,” Nick revealed. “We have hired two new staff members with more roles being created in 2025 in both the office and warehouse to cope with expected demand.
“We have also expanded our storage space this year by around 10,700sqft (from 21,500sqft to over 32,000sqft) of floor space. We purchased our six-acre site last year and currently also refurbishing a building on site to expand our office space too. We’ve also created a social media ‘showcase space’ where we can promote our unique beds.”
It’s social media where the team expects to see big returns from during the year ahead, alongside stock expansion and more staff. “In 2025, we aim to further increase our stock range to satisfy wholesale demand, offering our customers express delivery on all items,” Nick said.
“We anticipate hiring a couple of new staff members to cope with the currently increasing demand. 2025 will also be a big year for social media where we will be dedicating lots more time to content including video walkthroughs of all our products highlighting the unique features aligned with our reinforced beds brand. For now, come and see us during JFS in Hall 5, Stand C60. We can’t wait to see you.”
