Furniture companies invest significant amounts of time and money each year on photoshoots or CGI to produce their product imagery. With Presti AI, it’s now possible to upload a simple product image and stage it in any environment within seconds.
Hundreds of furniture companies have started to use the solution to generate their lifestyle photos. “The creation process takes just seconds, with no alteration to the product and at a fraction of the usual cost,” said Hamza Bennis, co-founder of the company. This disruption, he explained, benefits retailers and manufacturers in three ways:
1. The technology allows the rapid creation of any scene, from Vintage and Scandinavian to Bohemian and Modern styles, in just seconds.
2. It ensures that the product’s features are accurately preserved, even for challenging textures like velvet and rattan.
3. The speed and cost-effectiveness of generating images open up new possibilities for businesses in leveraging their product imagery.
“Companies are, for instance, starting to update their website imagery more regularly,” Hamza added. “Expect to see your favourite sites undergo seasonal refreshes for spring, summer, winter, Halloween, and Christmas!”
In a study on consumer perceptions conducted by the company, a group of participants was shown several websites featuring photos created either entirely or partially with Presti. They were asked to differentiate between AI-generated images, photoshoots, and 3D renderings. Most participants perceived those produced through photoshoots or AI as authentic.
Presti recently announced the successful closing of a $3.5m seed round as the company looks to build on its momentum. The seed funding round was led by Partech, alongside a handful of angel investors including the likes of Thibaud Elzière, Maxime Brousse, Abou Laraki, Rémi Lemonnier and Julien Hirth.
Their fresh funding will help Presti further expand its reach and continuously improve its technology and product offerings for the furniture industry. It has recently introduced a new feature that allows users to change colours and fabrics within seconds. Additionally, the team is exploring video, a new frontier they are actively working on.
“Presti offers the best AI solution for creating lifestyle imagery,” said James Ward, Company Director at FW Homestores. “It has provided us with a viable alternative to CGI and photoshoots. Last month, we easily generated over 200 lifestyle images for both print and digital material.”
