Carpet retailer Tapi Carpet & Floors has marked a major milestone as the brand celebrates its 10th anniversary.

Since opening its first store in Tooting on 15 May 2015, Tapi has grown into one of the UK’s leading flooring retailers with over 200 locations nationwide, remaining firmly rooted in its mission to simplify and elevate the flooring experience for every customer.

Lord Harris has shared how proud he is of the 10 year milestone: “Over 400 people have been part of the Harris family for more than two decades, but this milestone stands out as one of our greatest achievements. We opened our very first store in Tooting just 10 years ago, and the journey since has been nothing short of remarkable.”

“Thanks to our outstanding stores and the incredible people behind them, we’ve not only become the number one flooring retailer in England, but we’ve also risen to the top across Europe. Our success comes from staying ahead of the curve and continually evolving as a brand.”

“Looking ahead, my ambition is clear: to become the number one flooring retailer in the world, for the second time. This is still just the beginning of the Tapi journey, and I’m deeply grateful for the continued support. Thank you from the bottom of my heart.”

We also spoke to CEO, Jeevan Karir, Senior Sales Director, Steve Davies and Brand & Communications Director, Johanna Constantinou, at Tapi, to discover what has driven the brand’s success in the flooring space over the last decade.

CEO, Jeevan Karir, shares his thoughts on Tapi’s success:

What is the key to Tapi’s success?

Jeevan Karir, CEO, said: “Tapi’s success is rooted in consistently getting the fundamentals right and executing them to a high standard. We have built our business around three core pillars: brilliantly designed stores, clear and compelling value, and a first-class customer experience that is personal and easy. Our people are passionate about what they do and are genuinely committed to delivering excellent service. It is this authentic connection between our people and our customers that truly differentiates us in the market.”

As Tapi celebrates its 10th birthday, what’s next and what should customers expect to see in the coming year?

“We’re not trying to reinvent the wheel; just keep making it turn even better. This year, we’re expanding what we offer so that customers see Tapi as the first, best, and only stop for all their flooring needs. From inspiration to installation, every part of the journey is seamless, convenient, and uplifting.

“Our goal is simple: continue delivering brilliant service and value, while making the entire experience even more convenient, inspiring, and personally tailored to each customer’s personal home and lifestyle.”

Where do you see Tapi in the next 10 years?

 “As we look to the future, our ambition is clear, we want Tapi to continue growing while staying true to the core values that have brought us success. Our goal is to be the most loved and trusted flooring brand in Britain, not just the biggest.

“That means staying relentlessly focused on delivering great value, visionary innovation, and continuing to refine a customer experience that genuinely makes life easier. We will always keep our customers at the centre of everything we do, the rest will follow.”

What is your proudest achievement at Tapi to date?

“There’s so much to be proud of, but for me, it begins with the privilege of leading this business alongside our brilliant team – people who bring passion, energy, and a real sense of purpose to everything they do. I’m also incredibly grateful for the support, experience, and guidance of Lord Harris and our Chairman, Will, whose insight has been invaluable.

Lord Harris adds: “We’re proud to have over 400 people now working at Tapi”.

“Ten years in, Tapi still feels fresh, pioneering, and full of momentum. What excites me most is that our drive to win and improve is just as strong now as it was on day one. I’m especially proud of the way we’ve evolved the customer journey – making it more flexible, more convenient, and more responsive to modern lifestyles, whether customers choose to shop from home, in-store, or wherever works best for them.

Steve Davies, Senior Sales Director, shares the story behind Tapi’s journey.

What inspired you and the founding team to start Tapi?

Steve Davies said: “Tapi was born out of a shared frustration- we had all grown disillusioned with the direction of the industry and felt we couldn’t live out the values we believed in. We knew there was a better way. At our core, we wanted to build something that truly put customers and colleagues first: to become a business that was customer-obsessed and treated its people like family.

“Starting Tapi gave us the opportunity to cement those values from day one. We made a promise to ourselves that no matter how big we became, we would never lose sight of what mattered most. We wanted every team member to feel a sense of ownership, to feel part of something bigger – and to know their voice mattered. Listening more than we speak has been key to shaping a culture where people feel heard, empowered, and proud of the work they do.”

“Just as importantly, we wanted our showrooms to inspire. Flooring is more than a product – it’s the foundation of a home. From the very beginning, we set out to create spaces that helped customers reimagine their homes and feel excited about the transformation ahead.”

What changes have you seen in the last 10 years at Tapi?

“Over the past decade, Tapi has grown from a single store into a nationwide brand with more than 200 store locations and a fleet of 220 innovative Mobile Showrooms. These Mobile Showrooms have not only helped us expand our reach but became a crucial lifeline during the COVID-19 pandemic – enabling us to continue serving customers safely, flexibly, and effectively when it mattered most.

“Throughout this growth, our commitment to exceptional customer service has remained unwavering. Ten years ago, we had just 100 Trustpilot reviews. Today, that number has soared past 80,000 – with customers consistently rating us ‘Excellent.’ That’s a direct reflection of the passion and expertise our teams bring to every interaction, ensuring each experience feels seamless and genuinely personal.

“We’ve also embraced digital transformation to make choosing flooring easier, more inspiring, and more convenient than ever. From browsing to visualising, our customers now have powerful tools at their fingertips – empowering them to explore perfect flooring options.”

Lord Harris and Johanna Constantinou, Brand & Communications Director share how Tapi stays relevant in the industry:

Are there any key flooring collections or partnerships that stand out to you as game-changers?

A recent innovation was the brand’s collaboration with Nike Grind. Lord Harris explains: “Recently we have been able to partner with NIKE Grind to bring an underlay to market that is cleverly designed to avoid unnecessary waste, it’s made with at least 20% Nike Grind laminated PU foam from manufacturing scrap. This has proven to be a massive success and our customers love the two underlay products we have launched. We have recently introduced brands such as Karndean and Quickstep to our collections and we are working very closely with all our suppliers to get the best value for money and to give 100% service to our customers.”

How does Tapi keep up with the latest interior trends?

Johanna Constantinou, Brand & Communications Director, said: “We stay ahead of trends by constantly innovating in flooring. We monitor industry forecasts and draw inspiration from emerging interior styles, colours, and lifestyles. Additionally, we actively engage with social media trends to ensure we offer customers the latest and most stylish flooring options. For inspiration, we encourage everyone to follow us on Instagram, Facebook and TikTok!”