National bed retailer Dreams has been named as the market leader in the UK’s beds and mattress industry for organic traffic online.
According to Salience Search Marketing’s annual sector report, which uncovers the industry’s leaders based on their online prominence and visibility, Dreams topped the chart.
The report analysed 11 crucial performance indicators, including year-on-year visibility, search volume trends, and brand awareness, for beds and mattresses companies, to reveal the industry’s most successful names. The full report is available to view here.
The UK’s Beds & Mattresses Sector Market Leaders
| Rank | Beds and Mattress Brand | Organic Traffic Score |
| 1 | Dreams | 567,560 |
| 2 | Bensons For Beds | 490,670 |
| 3 | The Cotswold Company | 325,218 |
| 4 | Happy Beds | 253,508 |
| 5 | Silenight | 203,815 |
| 6 | Dusk | 154,710 |
| 7 | Emma Sleep | 136,579 |
| 8 | Bed Kingdom | 122,514 |
| 9 | Mattressman | 108,833 |
| 10 | Bed Factory Direct | 103,535 |
Overall, the report has revealed Dreams as the market leader in the UK’s beds and mattresses industry. The popular brand, known for its wide range of beds, mattresses, and bedroom furniture, records an impressive organic traffic score of 567,560, indicating its strong online presence and consumer interest.
Bensons For Beds, specialising in beds, mattresses, and sleep solutions with a focus on comfort, ranks as another leading name in the sector with an organic traffic score of 490,670.
The Cotswold Company, another high-quality beds and mattress brand renowned for its classic wooden furniture, records an organic traffic score of 325,218 – ranking the company as another top brand.
Happy Beds, known for offering affordable and stylish beds, mattresses, and bedroom furniture, is also having a stellar moment, with an organic traffic score of 253,508.
Silentnight secures a spot in the top five, as the brand, renowned for its innovative and supportive mattresses designed for better sleep, records a 203,815 organic traffic score.
Dusk, Emma Sleep, and Bed Kingdom boast impressive organic traffic scores, 154,710, 136,579, and 122,514, respectively, indicating market leading performance.
Next Mattressman, known for offering a vast selection of mattresses and beds with fast delivery, records an organic traffic score of 108,833. Finally, Bed Factory Direct, a specialist in custom-made beds and mattresses, rounds off the top ten with an organic traffic score of 103,535.
Brett Janes, Managing Director at Salience Search Marketing, said: “By analysing the market leaders in the beds and mattresses industry, we can identify the brands that succeed through well-planned strategies, ensuring strong digital visibility.
“Brands like Dreams and Bensons For Beds demonstrate this, ranking among the top names in the sector. It will be interesting to observe how each brand develops and performs over the next twelve months.”
