Sofa bed brand Cocoon has announced that TV personality, author, and quizmaster, Richard Osman will be the new voice of the brand.
This exciting partnership is set to bring a warm, witty, and familiar tone to Cocoon’s marketing, enhancing its connection with customers across the UK.
A London campaign will go live across Classic FM and LBC radio next week, with multiple marketing channels to follow in April, marking an exciting time for the Cocoon brand, who this May celebrate their 6th year anniversary.
“We wanted a voice that felt like home, someone warm, knowledgeable, and effortlessly engaging. Richard Osman is the perfect choice to bring our sofa beds to life. Tune in to Classic FM and LBC from next week to hear our new ad, we couldn’t be happier with how it sounds, it really makes us giggle!” said Craig Rutter, CEO at Cocoon.
“We put sleep at the heart of everything we do, making Cocoon sofa beds truly stand out with their unbeatable bed space and smart design. This means a chair bed that is less than 100cm in width, fitting in almost any nook, can open into a full length single bed, or a sofa with a width of just 2 meters can open into a king size bed,” added Laura Barioli, Design and Sleep Specialist, Cocoon.
The campaign aims to deepen Cocoon’s relationship with customers, and with Richard’s voice, highlight the brand’s expert craftsmanship, and the product’s exceptional features, and the promise of superior sleep.
