Hardwood furniture retailer Oak Furnitureland has announced the appointment of media agency the7stars to handle its UK media account.

The appointment follows a four-way competitive pitch run by AAR, which lasted 10 weeks, from briefing and chemistry meeting, through to pitch meeting and announcement.

As the new agency for Oak Furnitureland, the7stars is tasked with reinvigorating the media strategy through its Grow, Inspire and Sell initiative.

Commenting on the appointment, Oak Furnitureland said that the7stars ‘independent thinking’ and a ‘deep understanding’ of its audience’s mindset and behaviours were key factors in securing the contract.

“We are excited to move forward on their plans and we would like to thank AAR for running a streamlined process facilitated by open dialogue,” the retailer said.