Iconic furniture retailer Heal’s has announced the expansion of its UK retail portfolio, with a new outlet store opening at Bicester Avenue.

Heal’s opened its new 6,000sqft space from Wednesday 13 November 2024. Located on the Bicester Avenue site, which is owned by Blue Diamond Garden Centres, the outlet will bring a selection of Heal’s best-selling pieces and most popular brands to Bicester for the first time, at reduced prices.

From sofas and beds, to lighting and home accessories, a range of cancelled, returned and overstocked orders will be available with considerable discounts.

Hamish Mansbridge, CEO of Heal’s, comments: “We continue to enjoy real success across our bricks and mortar portfolio and are excited to further expand our footprint with this new opening at Bicester Avenue.

“For those looking to update their homes, we understand that many customers prefer to see and feel products in person before making a purchase. Whether it’s a big-ticket item like a new bed, or those small, finishing touches that make a room feel like home, the outlet store will allow local shoppers to discover some of their favourite designs for less.”

Alan Roper, managing director at Blue Diamond Garden Centres, comments: “We are pleased to welcome Heal’s to Bicester Avenue Garden & Home, marking a significant milestone in our vision to establish the region’s leading home and lifestyle destination.

“As a heritage British brand synonymous with timeless design and craftsmanship, Heal’s outlet store will bring an array of quality products to our discerning customers. This partnership is the first step in an ambitious expansion plan for Bicester Avenue Garden & Home, with further brands set to join us in the new year and we look forward to announcing more details soon.”