Automated product photography solution provider Orbitvu explains how automated solutions can revolutionise your content creation process, ensuring every piece of furniture shines just as it should.
In the fast-paced world of furniture retail, consistency isn’t just a buzzword – it’s a key ingredient to building trust, growing your brand, and driving sales. But with so many product variations and the need for high-quality visuals, maintaining that consistency can be exhausting. And now, imagine effortlessly creating flawless, uniform content that showcases your furniture’s best angles, all while freeing up time for your team to focus on other tasks. See that? That’s automation.
Furniture industry challenges
Let’s briefly talk about the challenges of the furniture industry. From an efficiency standpoint, it’s the creation of high and consistent quality with a faster time-to-market at a lower total cost of ownership. This includes internal logistics processes as well as the production of various types of content. Plus, often, not all colors and variations are available in stock to be photographed, so they cannot be displayed online.
From a product performance point of view, it’s creating diverse and consistent content that converts better and lowers the number of returns.
So, how can automation help you overcome these challenges?
The benefits of automated solutions
In today’s competitive furniture industry, automated solutions offer a range of perks that can significantly enhance your content creation process and overall business performance. By leveraging these benefits, automated solutions empower your furniture business to not only meet the challenges of today’s market but to thrive in it. Take a look at a few of them.
Complete control of the process
Automation gives you unprecedented control over every aspect of your content creation. From lighting to angles to post-production settings, automated systems allow you to customize and standardise each element with precision, thanks to templates. This control ensures that your brand’s unique style and vision are consistently represented, providing a seamless experience for your customers.
Scalability
As your furniture business grows, so do your content needs. Automated solutions are designed to scale effortlessly. Whether photographing a single piece or an entire furniture collection, automation can handle the increased volume without compromising quality, allowing you to expand your offer and meet customer demand efficiently.
Diverse content
With automation, creating a variety of content types becomes easier and faster. Whether you need high-resolution images for your e-commerce website, 360-degree views for interactive experiences, or videos for social media, automated photo solutions can help you generate diverse content formats in a fraction of the time it would take manually. This versatility helps you engage your audience across multiple platforms with consistent, high-quality visuals.
Boosted quality and consistency
Consistency is key in branding, and automated solutions excel at delivering it. By removing human error from the equation, they ensure that every image, regardless of when or where it was taken, meets the same high standards. This consistency not only strengthens your brand identity but also enhances the perceived value of your products, making them more appealing to potential buyers.
Here’s an example: Dovetail Furniture, a leading wholesale supplier of furniture, struggled with maintaining consistency before using automated solutions. With Furniture Studio, they cut their content creation time by 50%, with automation doing 95% of the post-production for them. This has not only saved the Dovetail Furniture team time and money but also created new opportunities to experiment with different kinds of shots.
Shorten time-to-market
In the fast-paced furniture industry, getting your products to market quickly is crucial. Automated photography solutions streamline the content creation process, significantly reducing the time it takes to produce, edit, and publish product images. This accelerated workflow allows you to respond faster to market trends, launch new products more swiftly, and maintain a competitive edge.
Improved conversion rate
High-quality, consistent visual content plays a critical role in converting visitors into buyers. Automated product photography solutions ensure that your furniture is presented in the best possible light, highlighting every detail and unique feature of the piece. The result? Enhanced customer trust, increased engagement, and ultimately, a higher conversion rate for your online store.
Meet Orbitvu solutions for the furniture industry
Alphastudio Compact
Meet the solution for medium-sized products, including small home appliances, larger tools, and various sporting goods. It will help you create photos, 360 spins, and product videos of various items, while accessories will help you highlight details and minimize reflections or shadows.
Alphastudio XXL
Alphastudio XXL is a studio dedicated for capturing large products, like electronics, household, and any products up to 190 cm in height – even ladders and heavy road gear. Shoot more than 150 products per day, show the scale of the items by having models in the studio, and increase conversions!
Furniture Studio
Photograph an entire set of furniture, home decor items, and garden equipment 100% in-house. This studio will not only relieve you of logistical tasks but also provide professionalism to attract new customers.
All in all
In this industry, automation is not just a convenience—it’s a game-changer. It’s the key to unlocking consistency, efficiency, and creativity in your furniture business. By embracing automated solutions like Orbitvu’s innovative photography systems, you can overcome the challenges of inconsistent content, reduce time-to-market, and elevate your brand’s image.
Thanks to this, you’re not only ensuring every piece of furniture is showcased in its best light but also giving your team the freedom to innovate and grow. Ready to take your content to the next level?
